National Trust
The 2020 campaign, Everyone Needs Nature, encouraged people to escape their daily chaos and connect with nature. The charity has a huge role in the preservation of the UK’s landscape. By becoming a member you’re able to support them in this mammoth task.
The suite of work was designed to disrupt our immensely busy days by bringing nature to us. In the hope we would pause, exhale, and take the time to address what is truly important in our lives.
While the world shouts and stimulates, we encouraged people to find calm:
Agency: Wieden+Kennedy London
Client: The National Trust
Creatives: Derek Lui, Harry Ingrams
ECD / CD: Tony Davidson, Iain Tait, Flo Heiss
Account Director: Ollie Pym
Account Manager: Preety Mudhar
Chief Strategy Officer: Ben Armistead
Planning Director: Sam Belt
Planner: Vincent Johnson
Producer: Rose Fairley
Design Director: Karen Jane
Lead Designer: Alex Thursby- Pelham
Designer: Xueling Wang
Production Company: All Mighty Pictures
Director / DOP: Anthony Dickenson
Editorial Company: The Assembly Rooms
Editor: Jack Williams
Post House: Time Based Arts
Post Producer: Jo Gutteridge
Flame Artist: Adam Paterson
Animation Lead: Jess Gorrick
Animators: Tom Robinson, Tom Mackay-Thomas
Colourist: Lewis Crossfield
Sound Company: String and Tins
Sound Designer: Joe Wilkinson