Formula 1 x Chemical Brothers

The Chemical Brothers track, NEEEUM is the fastest track in the world, coming in at 15000BPM.
These social films were spread over the launch weekend, engaging 9mil followers on Instagram.

Enjoy the whole music video here:

Agency: Wieden+Kennedy, London

Client: Formula 1, NEEEUM

Lead creatives: Tom Reas, Liam Riddler, Chris Gray.

Creative: Harry Ingrams

CD: Dan Norris, Ray Shaughnessy.

Comms Planner: Lee Ramsy

Animation: Time Based Arts

Sound: String and Tins